Angel Apostolski
Angel Apostolski is a film director with a degree from the National Academy of Theatre and Film Arts (NATFA). Based between Sofia and Amsterdam, he is one of the few European directors worked on Super Bowl ads.
A passionate storyteller and dedicated actor’s director, he brings a cinematic touch to every project, skillfully blending narrative depth with visual artistry. He is renowned for creating commercials that feel like short films – immersive, emotionally resonant, and brimming with character-driven storytelling. With a natural sense of humor, Angel often adds a playful and witty edge to his projects, making them both engaging and unforgettable.
As one of the founders, producers, and directors at Push Pull Production Sofia, Angel collaborates with a talented team to push the boundaries of film and commercial production. His projects cover a wide range, from visually stunning brand stories to captivating narratives, all unified by his commitment to quality, creativity, and artistic excellence.
Angel Apostolski’s work is not just about storytelling; it’s about evoking emotions, laughter, challenging perceptions, and leaving a lasting impression on every viewer.
Demetry Vasilev
Demetry’s work is charged with energy and dynamism that lead to simple and visually compelling conceptual films. Known for his love of introducing new technology into each subsequent film, he often participates in creating the story side by side with the agency and client.
Stylised choreography and standout art direction give his work a characteristic signature.
While at NFTS, UK he is focused on directing films, but his clean and stylised vision quickly becomes interesting for agencies and the transition to advertising comes naturally.
In his most recent film for Libertex, Demetry uses a completely new approach to lighting and set design. Using half transparent fabrics, multiple projections and reflection he is able to create a new world, where every set is created entirely from light.
Petko Spasov
Ever since he was a small kid, Petko’s greatest joy was playing football in the yard. No matter that he was the best player on the team, it seemed he already knew he had another gift to bring to life. One of Bulgaria’s biggest football hopes, he decided to graduate in Painting at the National Academy of Arts and later pursued a degree in Directing at the National Film Academy in Sofia. It certainly wasn’t the wrong choice, because ever since, he has been the main striker—no matter where he plays.
He started his career as the main director of the first four seasons of Big Brother Bulgaria. Since then, Petko has directed more than 200 TV commercials and numerous music videos, working with the biggest Balkan clients and creating some of the region’s most award-winning adverts. His portfolio includes brands such as McDonald’s, Coca-Cola, LIDL, A1, Telenor, Trader212, DSK Bank, Allianz, EVN, the National Lottery, and many others. Meanwhile, alongside all of the above, he managed to co-create one of Bulgaria’s biggest production companies—Push Pull Production—which has been operating since 2010.
He is a talented artist with an epic approach to storytelling, always seeking the insight in every script. His cinematic visual style, human approach to working with actors, and ability to edit his own work have made him one of the most attractive assets in the complex process of commercial production.
