AI is just a tool. Like a film camera.

Push Pull AI Studio is the generative film division of Push Pull Production, led by three directors - Angel Apostolski, Petko Spasov and Demetry - working alongside a dedicated in-house AI team. Each director brings their own voice, and we share one belief: AI is an instrument, not a shortcut. We use it the way we use any camera, lens or light: in service of the story.

A tool, not a trick

We are filmmakers first. We have spent our careers directing commercials and films for international brands and agencies - including a 2025 Super Bowl campaign for PETA, "Mobsters". We bring that same craft to AI, backed by an in-house AI team who work with these tools every day: real direction, real story, real production discipline. The tool changed. The standards did not.

The films that were once impossible

What excites us most is the work that used to be out of reach - scripts too expensive to shoot, worlds too big to build, ideas a traditional budget would never allow. AI lets us make them. We love taking a script that seemed impossible and finding the version of it that finally gets made.

What we make

High-end AI films and brand films
Commercials and concept films
AI-assisted live action: impossible shots, set extensions, world-building
AI VFX for film and commercial productions
Films from scripts that were once too expensive or impossible to shoot

Three directors, three styles

Push Pull AI Studio brings together three distinct directorial voices. Whatever the tone of your project, there is a director here who has made it their craft. Meet the directors.

Start a project

Have a script you were told was impossible? That is exactly the kind of thing we want to see. Send it over and we will come back within 48 hours. Get in touch.